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E-commerce · Shopify

RESÈT Home CareAesthetic-driven Shopify store with 6–12% landing-page conversion

Designed and shipped the RESÈT Home Care Shopify store end to end — brand-forward theme, photography-first product pages, and a library of campaign landing pages that consistently run 6–12% conversion, 3–6× the Shopify industry baseline.

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Year2024
Shopify
Liquid
Klaviyo
GA4
RESÈT Home Care
6–12%
Landing CR
3–6×
vs. Shopify avg.
Multiple
Landings shipped
Shopify
Platform

RESÈT Home Care is a natural home-care brand that treats product design as seriously as product formulation. The store had to carry that standard — not just look beautiful, but convert like a hand-crafted funnel.

We designed and built the Shopify presence from brand mood to checkout. A custom Liquid theme carries the brand system; typography is tuned for Baltic copy lengths; product pages lead with photography without sacrificing scan density; checkout is frictionless and mobile-first by default.

The headline outcome is conversion. Multiple campaign landing pages consistently hit 6–12% conversion — three to six times the Shopify industry average. The recipe: ruthless clarity on the single next action, objection-level copy that answers the question the ad created, and creative that matches the ad the visitor clicked from.

Behind the scenes: Klaviyo email flows tied to product life cycles (welcome, abandoned-cart, post-purchase, winback), GA4 events tagged for every meaningful micro-conversion, and an affiliate program running alongside — see the RESÈT Affiliate case study for that layer of the stack.

Features that made the difference.

Brand-forward custom theme

Custom Liquid theme tuned to the RESÈT brand system — typography hierarchy, pacing, and imagery treated as seriously as the product itself.

Photography-first product pages

Product detail pages designed to carry editorial-grade photography without sacrificing scan density or add-to-cart clarity.

Campaign landing pages

A reusable landing-page system lets the marketing team ship new pages per ad set — each tuned to a single conversion action.

Klaviyo email flows

Welcome, abandoned-cart, post-purchase, and winback flows tied to product life cycles and segment behavior.

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