RESÈT Home CareAesthetic-driven Shopify store with 6–12% landing-page conversion
Designed and shipped the RESÈT Home Care Shopify store end to end — brand-forward theme, photography-first product pages, and a library of campaign landing pages that consistently run 6–12% conversion, 3–6× the Shopify industry baseline.
Visit live siteRESÈT Home Care is a natural home-care brand that treats product design as seriously as product formulation. The store had to carry that standard — not just look beautiful, but convert like a hand-crafted funnel.
We designed and built the Shopify presence from brand mood to checkout. A custom Liquid theme carries the brand system; typography is tuned for Baltic copy lengths; product pages lead with photography without sacrificing scan density; checkout is frictionless and mobile-first by default.
The headline outcome is conversion. Multiple campaign landing pages consistently hit 6–12% conversion — three to six times the Shopify industry average. The recipe: ruthless clarity on the single next action, objection-level copy that answers the question the ad created, and creative that matches the ad the visitor clicked from.
Behind the scenes: Klaviyo email flows tied to product life cycles (welcome, abandoned-cart, post-purchase, winback), GA4 events tagged for every meaningful micro-conversion, and an affiliate program running alongside — see the RESÈT Affiliate case study for that layer of the stack.
Features that made the difference.
Brand-forward custom theme
Custom Liquid theme tuned to the RESÈT brand system — typography hierarchy, pacing, and imagery treated as seriously as the product itself.
Photography-first product pages
Product detail pages designed to carry editorial-grade photography without sacrificing scan density or add-to-cart clarity.
Campaign landing pages
A reusable landing-page system lets the marketing team ship new pages per ad set — each tuned to a single conversion action.
Klaviyo email flows
Welcome, abandoned-cart, post-purchase, and winback flows tied to product life cycles and segment behavior.
Services used.
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